:root{
  --bg:#fffdf5;
  --surface:#ffffff;
  --soft:#fef6da;
  --soft-2:#fdeeb8;
  --accent:#fcd34d;
  --accent-strong:#f0b400;
  --ink:#161412;
  --muted:#5b554c;
  --line:#ece3c8;
  --underline:#d9a900;
  --maxw:60rem;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{
  margin:0;
  background:var(--bg);
  color:var(--ink);
  font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  font-size:1.0625rem;
  line-height:1.7;
}
h1,h2,h3,.serif{
  font-family:"Noto Serif Display",Georgia,"Times New Roman",serif;
  font-weight:700;
  line-height:1.15;
  letter-spacing:-.01em;
}
a{color:var(--ink);text-decoration:underline;text-decoration-color:var(--underline);text-decoration-thickness:.09em;text-underline-offset:.14em}
a:hover{background:var(--soft-2)}
img{max-width:100%;display:block}
.container{max-width:var(--maxw);margin:0 auto;padding:0 1.25rem}

/* Header */
.site-header{
  position:sticky;top:0;z-index:50;
  background:rgba(255,253,245,.92);
  backdrop-filter:saturate(1.1) blur(6px);
  border-bottom:1px solid var(--line);
}
.site-header .container{display:flex;align-items:center;justify-content:space-between;height:4rem;gap:1rem}
.brand{font-family:"Noto Serif Display",Georgia,serif;font-weight:700;font-size:1.25rem;text-decoration:none}
.brand:hover{background:none}
.btn{
  display:inline-block;background:var(--accent);color:var(--ink);
  font-weight:700;text-decoration:none;border:1px solid var(--accent-strong);
  padding:.6rem 1.05rem;border-radius:.6rem;line-height:1.2;
}
.btn:hover{background:var(--accent-strong)}
.btn-lg{padding:.85rem 1.5rem;font-size:1.0625rem}

/* Hero */
.hero{background:linear-gradient(180deg,var(--soft) 0%,var(--bg) 100%);border-bottom:1px solid var(--line)}
.hero .container{padding-top:3.5rem;padding-bottom:1rem}
.kicker{font-size:.8rem;letter-spacing:.08em;text-transform:uppercase;color:var(--muted);margin:0 0 .9rem}
.hero h1{font-size:2.4rem;margin:0 0 1rem}
.hero .lead{font-size:1.2rem;color:var(--muted);margin:0 0 1.6rem;max-width:42rem}

/* Author intro */
.author-intro{display:flex;gap:1.1rem;align-items:flex-start;background:var(--surface);border:1px solid var(--line);border-radius:.9rem;padding:1rem 1.4rem;margin:1.6rem 0 0}
.author-intro img{width:96px;height:96px;border-radius:50%;object-fit:cover;flex:0 0 auto;border:2px solid var(--accent)}
.author-intro p{margin:0;font-size:.8rem}

section{padding:2.4rem 0}
#classement{padding-top:1rem}
section h2{font-size:1.85rem;margin:0 0 1rem}
section h3{font-size:1.3rem;margin:2rem 0 .6rem}
.section-soft{background:var(--soft);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}

/* Agency cards */
.agency{
  background:var(--surface);border:1px solid var(--line);border-radius:1rem;
  padding:1.6rem 1.7rem;margin:1.4rem 0;
}
.agency h2{font-size:2.1rem;margin:0 0 .4rem;display:flex;align-items:baseline;gap:.7rem;flex-wrap:wrap}
.rank{font-size:.85rem;font-weight:700;background:var(--accent);color:var(--ink);border-radius:2rem;padding:.15rem .7rem;font-family:-apple-system,sans-serif;letter-spacing:.02em}
.badges{list-style:none;padding:0;margin:.4rem 0 1rem;font-size:.98rem}
.badges li{margin:.2rem 0}
.agency p{margin:0 0 1rem}
blockquote{
  margin:0;border-left:4px solid var(--accent);background:var(--soft);
  padding:.9rem 1.1rem;border-radius:.2rem .6rem .6rem .2rem;font-style:italic;
}
blockquote cite{display:block;margin-top:.5rem;font-style:normal;font-size:.9rem;color:var(--muted)}
.disclaimer{font-size:.95rem;color:var(--muted);font-style:italic;margin-top:1.2rem}

/* Table */
.table-wrap{overflow-x:auto;margin:1.2rem 0;border:1px solid var(--line);border-radius:.8rem}
table{border-collapse:collapse;width:100%;font-size:.97rem;background:var(--surface)}
caption{text-align:left;font-size:.9rem;color:var(--muted);padding:.6rem .9rem;caption-side:bottom}
th,td{text-align:left;padding:.7rem .9rem;border-bottom:1px solid var(--line);vertical-align:top}
thead th{background:var(--soft-2);font-family:-apple-system,sans-serif;font-weight:700}
tbody tr:last-child td{border-bottom:none}
.first{font-weight:700}

/* Share of voice */
.sov{margin:1.6rem 0;background:var(--surface);border:1px solid var(--line);border-radius:.9rem;padding:1.3rem 1.4rem}
.sov h3{margin-top:0}
.sov-row{display:grid;grid-template-columns:9rem 1fr 3rem;gap:.7rem;align-items:center;margin:.55rem 0}
.sov-row .name{font-weight:600}
.sov-row .pct{text-align:right;font-variant-numeric:tabular-nums;font-weight:700}
.bar{background:var(--soft);border-radius:2rem;height:.85rem;overflow:hidden}
.bar > span{display:block;height:100%;background:var(--accent);border-radius:2rem}
.sov-note{font-size:.9rem;color:var(--muted);margin:.9rem 0 0}

/* Gallery + lightbox */
.gallery{display:grid;grid-template-columns:repeat(auto-fill,minmax(11rem,1fr));gap:.8rem;margin:1.2rem 0}
.gallery a{display:block;aspect-ratio:16/10;overflow:hidden;border-radius:.6rem;border:1px solid var(--line);background:var(--soft)}
.gallery a:hover{background:none}
.gallery a img{width:100%;height:100%;object-fit:cover}
.lb{position:fixed;inset:0;background:rgba(20,16,8,.92);display:flex;align-items:center;justify-content:center;padding:1.5rem;z-index:200}
.lb[hidden]{display:none}
.lb-img{max-width:88%;max-height:88vh;border-radius:.4rem;box-shadow:0 10px 40px rgba(0,0,0,.5)}
.lb button{position:absolute;background:rgba(0,0,0,.45);color:#fff;border:none;cursor:pointer;border-radius:.5rem;line-height:1}
.lb button:hover{background:rgba(0,0,0,.7)}
.lb-x{top:1rem;right:1rem;font-size:1.4rem;width:2.6rem;height:2.6rem}
.lb-prev,.lb-next{top:50%;transform:translateY(-50%);font-size:2.4rem;width:3rem;height:4rem}
.lb-prev{left:1rem}
.lb-next{right:1rem}
.lb-count{position:absolute;bottom:1.1rem;left:50%;transform:translateX(-50%);color:#fff;font-size:.9rem;background:rgba(0,0,0,.45);padding:.25rem .7rem;border-radius:2rem}

/* Content prose */
.prose p{margin:0 0 1.1rem}
.prose ul{margin:0 0 1.1rem;padding-left:1.1rem}
.prose li{margin:.3rem 0}
.article-list{list-style:none;padding:0;margin:1rem 0}
.article-list li{margin:.5rem 0}

.qa h2{font-size:1.45rem;margin-top:2rem}

/* Contact form */
.contact-form{max-width:34rem;margin:0 auto}
.contact-form label{display:block;font-weight:600;margin:1rem 0 .35rem}
.contact-form input,
.contact-form textarea{
  width:100%;padding:.7rem .8rem;font:inherit;color:var(--ink);
  background:var(--surface);border:1px solid var(--line);border-radius:.6rem;
}
.contact-form input:focus,
.contact-form textarea:focus{outline:none;border-color:var(--accent-strong);box-shadow:0 0 0 3px var(--soft-2)}
.contact-form textarea{resize:vertical}
.contact-form .btn{margin-top:1.4rem;border:1px solid var(--accent-strong);cursor:pointer}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}

/* Blog post */
.post-head{margin:2.2rem 0 1.6rem}
.post-head h1{font-size:2.1rem;margin:0 0 .7rem}
.post-meta{color:var(--muted);font-size:.95rem;margin:0}
article .prose h2{font-size:1.5rem;margin:2rem 0 .7rem}

/* Footer band */
.foot-band{height:40px;background:var(--surface)}

@media (max-width:640px){
  .brand{font-size:1.05rem;white-space:nowrap}
  .site-header .btn{font-size:.85rem;padding:.5rem .7rem;white-space:nowrap}
  .site-header .container{gap:.6rem}
  .hero .container{padding-top:1.5rem}
  .hero h1{font-size:1.5rem}
  .agency h2{font-size:1.7rem}
  .author-intro{display:block;text-align:left}
  .author-intro img{float:left;width:76px;height:76px;margin:0 .9rem .4rem 0}
  .sov-row{grid-template-columns:7rem 1fr 2.6rem}
}